Nvidia's AgentIQ and Adobe's Agentic AI Innovations: Transforming AI Connectivity and Marketing Strategies

March 22, 2025

Nvidia's AgentIQ and Adobe's Agentic AI Innovations: Transforming AI Connectivity and Marketing Strategies image

Nvidia launches AgentIQ toolkit to connect disparate AI agents

Nvidia has launched the AgentIQ toolkit, an open-source software library designed to enhance the connectivity between diverse AI agents and frameworks, thereby improving the efficiency of enterprise applications. This toolkit includes tools for incorporating retrieval-augmented generation (RAG), search capabilities, and conversational UIs into agentic AI applications. Paul Chada, co-founder of the agentic AI startup DoozerAI, described it as a connectivity layer that enables the connection, profiling, and optimization of AI agent teams built on various frameworks, including Nvidia's own platform. (Source)

AI in software development: Looking beyond code generation

AI is poised to transform software development in 2025, with organisations leveraging AI to enhance productivity, integrate AI agents, and scrutinize cloud spending for ROI. GitLab research reveals that 78% of organisations are integrating or planning to integrate AI in development, with an emphasis on driving efficiencies and embedding AI agents into entire software supply chains. As AI-driven improvements in pattern recognition reduce release friction, platform engineers will use AI to streamline processes, enabling intuitive low-code development. Meanwhile, open-source ecosystems will pioneer AI-powered workflows, likely expanding into enterprise solutions. A focus on data governance and cloud cost optimisation, including the rise of FinOps, will drive organisations to compare revenue with development costs, potentially shifting to hybrid environments to ensure sustainable ROI and innovation within the tech ecosystem. (Source)

Understanding How to Patent Agentic AI Systems

Agentic AI, distinct from Generative AI like ChatGPT, represents a new phase in artificial intelligence, focusing on autonomous decision-making using machine learning techniques to operate in dynamic environments with limited human supervision. Unlike Generative AI, which requires human input to create content, Agentic AI systems autonomously execute actions to meet predefined goals by processing data, adjusting actions based on environmental feedback, and adapting through objective functions such as reward or cost functions. The article discusses patents related to Agentic AI, including the architecture and training processes for these systems, emphasizing the importance of intellectual property in this evolving field. Examples of Agentic AI applications include autonomous vehicles, automated customer support, healthcare assistance, and workflow management. As the technology progresses, securing patents is vital in leveraging these innovations across multiple industries. (Source)

At Adobe Summit, has agentic AI for marketers made its public debut?

At the Adobe Summit in Las Vegas, Adobe unveiled new developments in AI, particularly focusing on what it calls the third phase: agentic AI. This includes the launch of 10 new AI agents designed to enhance various marketing processes, such as campaign targeting and data integration. CEO Shantanu Narayen heralded a "golden age of design" facilitated by AI, aiming for personalization at scale. The company also emphasized the importance of orchestrating these AI capabilities across platforms, forming partnerships with companies like Publicis, Microsoft, and AWS. While Adobe aims to push high-quality, hyper-personalized content, industry experts, including Joe Stanhope from Forrester, advise caution, highlighting both the potential and the challenges of this rapidly evolving AI landscape. (Source)

IntuiCell augments off the shelf quadruped with a 'digital nervous system'

IntuiCell, a deep-tech startup from Stockholm, has developed a groundbreaking "digital nervous system" that enables AI agents to learn in real-time and adapt autonomously, akin to biological nervous systems. The company's technology, demonstrated by a robot dog named Luna, allows for dynamic learning without relying on preloaded datasets or backpropagation, standing in contrast to traditional AI models that depend on static data. IntuiCell, a spin-out from Lund University, envisions its system as the foundation for non-biological intelligence, potentially equipping any agent, physical or digital, with lifelong learning capabilities. The company plans to demonstrate Luna's adaptability further by employing a dog trainer for skill acquisition rather than relying on large language models. IntuiCell's innovation represents a significant shift from static machine learning models toward systems that can scale to human-like intelligence while adapting to new challenges and environments in real-time. (Source)